Dawn of a New Sage
THE OGs: THE FRAMES THAT STARTED IT ALL
Classic shape with new levels of style and performance. We designed these shades to look good and fit comfortably on your face whether you’re haulin’ ass down a mountain trail or drinking beers in a Mexican cantina.
Made For
beasting
biking
running
Great For
beasting
biking
running
NO SLIP. NO BOUNCE. ALL POLARIZED. ALL FUN.
1 NO SLIP
We use special grip coating to construct our frame to help eliminate slippage when sweating.
2 NO BOUNCE
Our frame is snug and light-weight, with a comfortable fit to prevent bouncing while running.
3 ALL POLARIZED
Glare-reducing, polarized lenses and UV400 protection that blocks 100% of those harmful UVA and UVB rays.
4 NO LEOPARDS
Plus, no one wearing goodr running sunglasses has ever been attacked by a leopard (as far as we know).
WHO IS DAWN OF A NEW SAGE?
Ohhhh, is that the flakey soundbath teacher who hocks her sage candida cleanse tea at Erewhon for $15 per teabag?”
“Uh, no. It’s when you accidentally burn your house down using counterfeit “sage” you bought for half price in the alley behind Whole Foods and have to start all over again. It’s like, the ultimate reset.”
Eavesdropping L.A.
That was almost right. Dawn of a New Sage refers to these totally fire sage green OG goodrs.